What is consumer fraud?

Consumer fraud cases are typically brought when a consumer or group of consumers have been damaged because of false information or deception involved in the sale of goods or services. For instance, consumer fraud claims may arise in connection with improper advertising or marketing, overcharging for goods or services and form contracts that are unfair to the consumer. However, in order for a claim to be brought under the consumer fraud laws there must be deception or fraud involved, dissatisfaction with the good or service alone will not qualify.